Stryker launches national direct-to-patient marketing campaign

Pubblicato da Meba il


“Scan. Plan. Mako Can.” highlights and distinguishes Stryker’s Mako SmartRobotics™ for partial knee, total knee, and total hip replacement surgeries.

Stryker, a global leader in medical technology, has unveiled a nationwide, direct-to-patient marketing campaign titled “Scan. Plan. Mako Can.” This initiative aims to raise patient awareness about Mako SmartRobotics™, an innovative solution designed for individuals requiring joint replacement surgery due to knee or hip arthritis.

Don Payerle, President of Stryker’s Joint Replacement division, explained, “‘Scan. Plan. Mako Can.’ is deeply rooted in the principles of Mako SmartRobotics™. We are steadfastly committed to advancing joint replacement technology and empowering surgeons to achieve superior outcomes for their patients. Our goal is to share this campaign with individuals grappling with joint pain, enabling them to seek care and embark on a journey back to their beloved activities.”

Central to Mako SmartRobotics™ is CT-based planning, which equips surgeons with comprehensive insight into a patient’s anatomy and the surgical procedure ahead. The cutting-edge AccuStop™ haptic technology within Mako allows surgeons to execute plans with remarkable precision, aiding in minimizing tissue disruption. Notably, Mako SmartRobotics™ has shown improved outcomes, including reduced pain and faster recovery times, compared to traditional manual joint replacement surgery.

Furthermore, Stryker’s integration of digital capabilities, known as Advanced Digital Healthcare, empowers products like Mako to generate insights for enhancing clinical, operational, and financial outcomes across the care continuum.

The comprehensive “Scan. Plan. Mako Can.” campaign will come to life through a variety of assets and diverse media channels, encompassing linear and streaming TV, social media, YouTube, programmatic/endemic platforms, and paid search. The campaign is set to launch publicly today.

Individuals grappling with joint pain are encouraged to engage with their healthcare professionals to explore available treatment options, including the suitability of joint replacement surgery. To learn more about Mako SmartRobotics™, please visit

It’s important to note that all surgical procedures carry inherent risks. Surgeons must exercise their professional clinical judgment when considering the utilization of specific technologies in their practice. Stryker does not provide medical advice and recommends that surgeons receive proper training before incorporating any technology into surgery. Patient recovery and activity levels post-surgery may vary.